ONTransfer

Web Site Development

Development of a web application that helps students find transfer opportunities between post-secondary institutions so that prior learning does not need to be repeated. Services included business systems analysis and planning, architecture, design and user experience, web site accessibility, deployment, and ongoing maintenance.

Branding

Design of a unique and identifiable logo with subtle references to online and transfer. The rounded box suggests a computer monitor or a mobile device. The swoosh solicits an emotional response and suggests the brand's core values of movement and mobility.

Advertising

Co-ordinated ad campaign that included magazines, transit, outdoor, and online. Diversity and accessibility were critical success criteria.

Transit

Creative copy writing for subways and streetcars.

Outdoor

Bus shelter ads.

Collateral

Brochures, posters, and banners for post-secondary school events.