A uniquely Canadian advertising and promotion concept that uses the canoe paddle as merchandise for promoting brands like the The Bay, CBC, and The Tragically Hip, and selling indigenous art. Unlike other merch’ trinkets like hats, t-shirts, water bottles, Canada Canoe Paddles have been designed and produced to hold a special place of display in people's homes, cottages and offices contributing to the lasting memory of the associated brand, cause, or artistic expression.

An impactful social marketing campaign to raise awareness of workplace violence in long-term and home care facilities and to promote free workplace violence prevention toolkits. Emotionally charged words set in ultra-bold text over tightly cropped dramatic images of a victim create a sense of angst and urgency to solve a social problem. The pastel colours tone down the brutality of the images and are typical of the interior colours of long-term care and community/home care facilities.

Ad campaign targeted at students to promote ONTransfer.ca, an Ontario Government online portal that helps students find ways to transfer between post secondary institutions while keeping the credits they've already earned.